Privacy and Cookies Policy

Information We Collect

LifeTree collects personal data to process orders, manage affiliate accounts, and enhance user experience:

  • Account & Transaction Data: Name, email address, phone number, delivery address, billing details, and identification numbers required for cross-border customs declarations.
  • Technical Data: IP address, browser type, device information, operating system, and browsing behavior gathered automatically via cookies and tracking scripts.

Use of Personal Data

Your information is processed for the following operational purposes:

  • Executing, fulfilling, and delivering cross-border product purchases.
  • Calculating and disbursing commissions, bonuses, and loyalty points.
  • Managing cross-border customs clearance and regulatory filings.
  • Sending promotional communications, product updates, and platform notices (subject to explicit consent).

Data Sharing & Cross-Border Transfers

  • Third-Party Logistics & Payment Partners: Data is shared strictly on a need-to-know basis with trusted partners, including payment processors, cold-chain logistics couriers (e.g., SF Express), and customs brokers.
  • International Transfer: As a global cross-border platform, your data may be transferred, stored, and processed across server infrastructures located in Hong Kong, Malaysia, Mainland China, Taiwan, and Singapore, in compliance with applicable regional data protection regulations (e.g., Hong Kong PDPO).

Cookie Policy & User Rights

  • We utilize essential cookies for site navigation and security, functional cookies for cart and preference saving, and analytical cookies for site optimization.
  • You can adjust your browser settings to block non-essential cookies.
  • Under applicable privacy laws, you have the right to request access to, correction of, or deletion of your personal data by contacting our Data Protection Officer at privacy@lifetree.com.hk.

隐私与 Cookie 政策

信息收集

LifeTree 收集个人数据用于处理订单、管理分销/关联账户并提升用户体验：

  • 账户与交易数据（Account & Transaction Data）：姓名、电子邮件地址、电话号码、送货地址、账单详情以及跨境海关申报所需的身份证明号码。
  • 技术数据（Technical Data）：IP 地址、浏览器类型、设备信息、操作系统以及通过 Cookie 和追踪脚本自动收集的浏览行为。

个人数据的使用

您的信息将出于以下运营目的进行处理：

  • 执行、履约和交付跨境产品购买订单。
  • 计算和发放佣金、奖金与忠诚度积分。
  • 管理跨境海关清关及监管申报。
  • 发送促销资讯、产品更新和平台通知（须经明确同意）。

数据共享与跨境传输

  • 第三方物流与支付合作伙伴（Third-Party Logistics & Payment Partners）：数据严格按”知情必要”原则与受信任的合作伙伴共享，包括支付处理方、冷链物流快递（例如顺丰速运）以及报关行。
  • 国际传输（International Transfer）：作为全球跨境平台，您的数据可能会在符合适用的区域数据保护法规（如香港《个人资料（私隐）条例》PDPO）的前提下，在位于香港、马来西亚、中国大陆、台湾和新加坡的服务器基础设施之间进行传输、存储和处理。

Cookie 政策与用户权利

  • 我们使用必要型 Cookie 用于网站导航与安全，功能型 Cookie 用于保存购物车与偏好设置，以及分析型 Cookie 用于网站优化。
  • 您可以调整浏览器设置以拦截非必要的 Cookie。
  • 根据适用的隐私法律，您有权通过发送电子邮件至 privacy@lifetree.com.hk 联系我们的数据保护官，要求查阅、更正或删除您的个人数据。